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Case Study · UI/UX · Service Design · 2024

FlowPulse

A unified service design system for a SaaS workforce management platform — spanning web dashboard, mobile app, and in-venue kiosk.

Service Design SaaS Platform Mobile App Kiosk Integration 2024

One product.
Three surfaces.

FlowPulse is a workforce management SaaS platform serving hospitality and retail businesses. Their existing product had grown through three separate acquisitions — a web dashboard, a mobile companion app, and a kiosk system for on-site clock-in.

Three different codebases, three design languages, zero cohesion. Employees were confused, managers were frustrated, and churn was climbing.

Redmark was brought in to redesign the entire service ecosystem — unifying the experience across all three touchpoints while preserving each surface's unique interaction context.

FlowPulse overview
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Results that spoke

62%
Reduction in Support Tickets
Users could find what they needed without calling support within 90 days of launch.
4.8
App Store Rating
Up from 2.9 before the redesign. Over 1,200 new reviews in 60 days.
38%
Faster Clock-In (Kiosk)
Average kiosk transaction time dropped from 23s to 14s with the new flow.
2.1×
Manager NPS Improvement
Net Promoter Score doubled in the first quarter post-launch among team leads.

Three products pretending
to be one.

The web dashboard was built for desktop power users — a dense, feature-rich interface with deep navigation trees. The mobile app was bolted on later, using different terminology and a completely different visual language. The kiosk was an afterthought — a repurposed tablet with a web wrapper.

A shift worker clocking in at the kiosk, checking their schedule on their phone, and a manager reviewing timesheets on the web were technically using the same platform — but it didn't feel that way.

We identified three core failure modes: inconsistent terminology, no shared component system, and interaction patterns that made sense on one device but failed completely on another.

"We had three teams building three products. Redmark helped us realise we were actually building one service — just on different screens."

— CTO, FlowPulse Technologies
Research process
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Research & Discovery — Field visits across 6 venues, 47 user interviews, journey mapping sessions

Service blueprints
before screens.

Before wireframing a single screen, we spent three weeks in the field. We visited hospitality venues, watched shift workers use the existing kiosk, and interviewed employees who used the mobile app on their commute.

The insight was clear: each surface had a completely different cognitive context. Kiosk users are on their feet, often rushed, with wet hands. Mobile users are passive — checking schedules, not taking action. Web users are deep-focus — building rosters, resolving disputes.

01
Field Research
6 venues, 47 interviews, contextual observation
02
Journey Mapping
End-to-end service blueprints per user role
03
System Architecture
Unified terminology & component taxonomy
04
Prototype & Test
Low-fi prototypes tested in real venues
05
Design System
Figma library — 140+ components, 3 form factors
06
Handoff & Launch
Dev-ready specs, motion guidelines, QA support

Designed for context,
unified by system.

Web Dashboard

Rebuilt for power users. Density-first layout with persistent left nav, command palette (⌘K), and a new roster builder that reduced scheduling time by 40%.

Desktop-firstKeyboard Nav
Web dashboard
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Mobile App

Redesigned as a passive-first companion. The home screen shows your next shift, outstanding requests, and recent pay. Actions are large, thumb-friendly, and gesture-based.

iOS & AndroidThumb-first
Mobile app
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In-venue Kiosk

Redesigned for the 14-second transaction. Large touch targets, high-contrast display, NFC + PIN + Face ID support, and an offline-first architecture.

NFC + PINOffline-first
Kiosk design
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140 components.
One source of truth.

We built a Figma component library from scratch — 140+ components, 6 token sets (colour, typography, spacing, radius, shadow, motion), and adaptive layout rules that let a single component look correct on a 13" laptop, a 5" phone, and a 10" kiosk tablet.

The system includes a context modifier — a prop on every component that switches it between web-dense, mobile-touch, and kiosk-large modes.

Figma Variables Auto Layout Component Variants 140+ Components
Design system
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16 weeks from
research to launch.

Weeks 1–3
Discovery & Research
Field visits, stakeholder interviews, existing system audit, user research synthesis.
Weeks 4–5
Service Blueprinting
Cross-surface journey maps, persona refinement, opportunity mapping, IA restructure.
Weeks 6–8
Lo-fi & Testing
Paper prototypes tested in 3 live venues. 2 rounds of iteration before hi-fi.
Weeks 9–13
Hi-fi Design & System
Full Figma designs for all 3 surfaces. Component library built in parallel.
Weeks 14–16
Dev Handoff & QA
Annotated specs, motion prototypes, edge case documentation. Weekly QA calls.
Final designs
Upload: Final designs — all three surfaces side by side
Final Designs — Web dashboard, mobile app, and kiosk, unified by the FlowPulse design system

What we learned
building FlowPulse.

The hardest part of this project wasn't the design — it was the alignment. Three product teams had created deep organisational silos. Our design system became as much an organisational tool as a visual one.

The context modifier pattern was our biggest innovation. By building surface-awareness directly into components, we gave engineering a clean path to a unified codebase without a big-bang rewrite.

We also learned that kiosk design is deeply underserved. A kiosk in a busy kitchen at 7pm is a completely different problem — glare, noise, time pressure, and often-wet hands change every interaction assumption.

"The design system wasn't just a Figma file. It became the shared language between design, engineering, and product. That's rare, and that's Redmark's work."

— Head of Product, FlowPulse Technologies
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